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Phocuswright powers the travel industry's smartest decisions.

Turn deep market intelligence into sharper strategy, faster action and more innovative growth.

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Segments

Independent research across the three pillars that shape the modern travel industry.

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Consumer Research

Traveler behavior, preferences and booking patterns across every major global market.

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Distribution & Marketing

Channel share, OTA vs. direct dynamics, and the evolving economics of travel marketing.

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Technology Innovation

AI, platforms, startups and the technologies reshaping how travel is planned and sold.

Recent Research Reports

Latin America Travel Market Report 2025
Market Overview & Sizing

Latin America Travel Market Report 2025

Regional market sizing, growth forecasts and distribution landscape across LATAM.

Travel Innovation & Technology Trends 2026
Technology Innovation

Travel Innovation and Technology Trends 2026

The technologies, platforms and players defining the next phase of travel tech.

Middle East Travel Market Report 2025
Market Overview & Sizing

Middle East Travel Market Report 2025

Market size, competitive dynamics and the impact of mega-projects reshaping regional travel.

U.S. Consumer Travel Report 2025
Consumer Trends

U.S. Consumer Travel Report 2025

Deep-dive into the American traveler: intent, spending, booking journey and channel choice.

Weekly Research Insights and More

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Weekly Research Insights Articles

Insights
April 18, 2026

How generative AI is rewriting the travel planning funnel

Insights
April 15, 2026

Short-term rental supply growth cools for first time since 2020

Insights
April 10, 2026

NDC adoption crosses the 40% threshold in North American airline distribution

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We Are Global

Coverage, analysts and partners across every major region.

30+Years
25+Analysts
100+Countries
500+Clients

The Travel Industry's Most Trusted Experts

Meet the analysts behind Phocuswright's research.

KS

Krassi Simonski

Market Analyst, Europe

AS

Alicia Schmid

Director of Research, Consumer

BL

Bing Liu

Director, Surveys and Analytics

CW

Cathy Walsh

Senior Research Analyst

LS

Lorraine Sileo

Founder, Research Emeritus

MP

Michaela Papenhoff

Senior Market Analyst, Europe

JS

Jesus Salgado Criado

Market Analyst, Spain

MC

Mike Coletta

Senior Manager, Research & Innovation

HT

Hollis Thomases

Senior Research Analyst

GC

Giancarlo Carniani

Market Analyst, Italy

PC

Pete Comeau

Managing Director

PO

Peter O'Connor

Senior Market Analyst, Europe

News and Commentary from PhocusWire

PhocusWire
April 19, 2026

The AI cost trap: Why travel's big bet is getting expensive

PhocusWire
April 18, 2026

Fliggy launches FlyAI developer platform for AI-powered travel applications

PhocusWire
April 17, 2026

Startup Stage: First Wave AI automates hotel guest communications and revenue intelligence

PhocusWire
April 16, 2026

An alternative roadmap to address overtourism

PhocusWire
April 15, 2026

Expedia Group shutters Lastminute.com.au booking site

PhocusWire
April 14, 2026

PhocusWire's travel tech news briefs: Omio, Mews, Spotnana and more